The vape and e-liquid market in Pakistan is emerging as an untapped opportunity in the global vaping industry. With over 240 million people, the country provides a large and diverse consumer base. 

The vape and e-liquid market in Pakistan is emerging as an untapped opportunity in the global vaping industry. With over 240 million people, the country provides a large and diverse consumer base. By 2024, the market size is expected to reach around $77.2 million, with steady growth predicted at 1.36% annually through 2029. This showcases the increasing demand for alternatives to traditional smoking in the region.

Market Landscape
Pakistan’s vape industry remains largely open, offering significant potential for businesses. Many international and local brands have yet to penetrate the market, leaving room for new players to establish themselves in this growing sector.

Pakistani most popular vapes

Retail Presence
In Islamabad alone, there are over 20 vape shops, with even more in major cities like Karachi and Lahore. This highlights growing consumer interest across urban areas.

Popular Brands and Flavors
Brands like IVG, Tokyo, Sluggers, and VGOD are popular, but the market lacks diversity in international offerings. Flavors likePineapple, Watermelon, and Strawberry are in high demand, with customization a notable trend.

Pakistani vape regulations

Regulatory Environment
The regulatory framework for vaping in Pakistan is evolving, with recent restrictions signaling a shift toward stricter controls:

· Age Restrictions: Sales to individuals under 21 are prohibited in some regions.

· Public Usage Bans: Vaping is banned in public spaces and transport in certain areas.

· Advertising and Proximity Rules: Promotions are limited, and sales near schools, hospitals, and parks are restricted.

Despite these developments, Pakistan remains a relatively easy-entry market with fewer barriers than many other countries. Businesses can establish themselves early and take advantage of a growing consumer base, provided they stay proactive with compliance measures.

Moff Vape show, Pakistan

Moff Vape Show Recap

The Moff Vape Show, held at the Pak-China Friendship Center in Islamabad, was the first large-scale vape exhibition in Pakistan. Attending the event gave us valuable insights into the market and its potential.

The show featured primarily Chinese exhibitors and attracted local retailers, highlighting strong interest from brands and distributors. For businesses willing to establish a presence early, this market shows significant promise with room for growth.

Conclusion
The Pakistani vape market is poised for growth, making it an exciting opportunity for brands. Staying informed about regulations and aligning with local preferences will be key to success. For those entering early, the market offers significant potential to establish strong partnerships and capture market share.