The UK vape and e-liquid market is one of the most advanced and regulated globally, valued at approximately £1 billion.

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The vape and e-liquid market in Pakistan is emerging as an untapped opportunity in the global vaping industry. With over 240 million people, the country provides a large and diverse consumer base. 

Malaysia is home to one of Southeast Asia's fastest-growing vape markets, valued at approximately $735 million USD in 2023.